The overall goal of this assignment was to design a PPP-based program that will make the Indonesian tea sector more competitive by increasing the efficiency and quality of the supply chain, by encouraging sustainable agricultural practices among smallholder farmers and estate managers, and by enhancing the knowledge among supply chain partners about the importance of the social, economical, agronomic and environmental conditions under which the tea is being grown, cultivated, processed and traded.

Specific objectives of the project:

• Improving annual income on tea farms and estates by enabling production of product that meets the requirements of customers and consumers in the main markets for Indonesian tea.
• Contribute to an environmentally sustainable tea industry in Indonesia.
• Train tea producers associations (co-operatives) to provide better services to their members.
• Assist parastatal and private tea estates to provide better services to surrounding producers associations.
• Strengthen Farmer Organisations.